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Luxury hotel chain W to check into mumbai

The Financial Express, Diana Ningthoujam, Singapore

December 01, 2012


Mumbai will be soon home to India's first W hotel, the luxury boutique hotel brand of Starwood Hotels and Resorts Worldwide.

The W Mumbai project is expected to be completed over the next three years.

Starwood Hotels and Resorts managing director India and regional vice-president South Asia Dilip Puri said, “Located in bustling south central Mumbai where modern architecture intertwines with colonial cultural monuments, W Mumbai will introduce its world renowned lifestyle hotel concept to one of India's hippest cities. W Mumbai is being developed on approximately 3 acres of land and is expected to open by end 2015."

"Delhi-NCR, Bangalore, Goa and Kerala are targets for us. We currently have a W Hotel under development in Noida, and in north Goa, besides Mumbai. As W and St Regis make their foray into India, Starwood will have eight of its nine brands present in India."

W Mumbai will form a part of the Namaste Tower, a proposed skycraper designed by WS Atkins.

Resembling the gesture of two folded hands, the 55-storey building will overlook the Mahalaxmi race course. Commenting on the opportune time for W hotels to enter India, Puri said, "We believe this is the perfect time for W Hotels to enter India, specifically Mumbai, a city with vibrant energy and strong association with fashion and Bollywood.

Luxury in India has existed in its traditional form, but with the entry of W, there is an opportunity to introduce luxury in its modern and trend-setting sense."

The newest addition to the W clique is W Singapore Sentosa Cove.

This horse-shoe shaped hotel is seven-storied and has 240 rooms facing the South China Sea. It has its own marina with a resort-like feel. Puri says that W hotels in India too, will provide and maintain similar standards of luxury and hospitality.